Chiara Ferragni born 7 May 1987 is an Italian businesswoman and fashion influencer on social media. She is also a blogger and fashion designer who has been employed by Guess as a model and spokesperson. As a blogger, she is known as The Blonde Salad, which is the name of both her fashion blog and her first published book. Chiara Ferragni has done a broad array of fashion collaborations with leading designers. Her public figure is managed by TBS Crew. The Blonde Salad, founded by Chiara Ferragni, is an online platform: both lifestyle magazine and e-shop.
Ferragni started her fashion blog in October 2009. In March 2011, New York introduced her as “One of the biggest breakout street-style stars of the year”. In December 2011, Ferragni was profiled as the Blogger Of The Moment in Teen Vogue, while still a law student at Bocconi University and a fashion designer. She has not obtained her University degree yet. By that time Ferragni’s blog had reached more than one million unique visitors and 12 million views per month. By 2013, Ferragni had won various blogger of the year recognition. According to the December 2013 Teen Vogue story, her blog had 1.6 million followers on Instagram. As of 21 March 2017, Ferragni had 8.5 million followers on Instagram. In December 2013, she published an Italian language eBook, under The Blonde Salad title.
Chiara Ferragni encouraged her friends Chiara Biasi and Chiara Nasti to use their personals name to open their personals fashion blog: Chiara Ferragni, Chiara Biasi and Chiara Nasti are surnamed by Italian fashion press as the three Chiara.
Ferragni modeled for Guess in a November 2013 shoot that was subsequently marketed as an ad campaign. In December 2013 she collaborated with Steve Madden to design a 9-shoe collection for Spring 2014. Ferragni’s prior fashion design collaborations have included some work with Christian Dior, Louis Vuitton, Max Mara, Chanel, Tommy Hilfiger, J Brand and Seven for All Mankind.
In January 2015, Ferragni’s blog and shoe line, Chiara Ferragni Collection, became a subject of study at Harvard Business School. In March, Ferragni was selected for the cover of the April 2015 Vogue España, making her the first fashion blogger to appear on any Vogue cover. Since then has landed more than 3 Vogue covers and over 50 fashion magazines covers. Both in 2013 and 2015 Chiara was listed in Business Of Fashion 500 most influential fashion people.
Ferragni again reigned over the Bloglovin’ Award with a 2015 win for Blogger of the Year. Pantene in January 2016 announced Ferragni as its new global ambassador. Mattel Inc. created in September 2016 a Barbie version of Chiara Ferragni, one wearing a white t-shirt, black leather jacket, jeans and Chiara Ferragni Collection shoes and the other wearing a Chanel total look.