Arwa Nasr, Instagram influencer, and beauty blogger from the Middle East. Arwa accumulated over 325K followers on Instagram alone, and she is active on Snapchat as well. According to Statista, as of January 2021, the number of Instagram users in the United Arab Emirates was approximately 9.7 million.
Arwa Nasr posts about international beauty/makeup products and brands; such as Max Factor, and Lancome Paris; and review them. She is also a fashionista, stylist, and world traveler in highlife.
Influencer marketing has become a popular trend in the UAE, especially in Dubai and Abu Dhabi, with a large number of individuals using social media platforms to create and share content. Some of the most popular influencers in the UAE include Huda Kattan, who started her own makeup brand, Negin Mirsalehi, who is known for her fashion and beauty content, and Mo Vlogs, who creates videos about luxury cars and lifestyle.
Other notable influencers in the UAE include Ahmed Al Nasheet, Taim Al Falasi, and Khalid Al Ameri. The UAE has become a hub for social media influencers, with many international brands partnering with local influencers to promote their products and services.
With the rise of social media influencers in the UAE, influencer marketing has become an important part of the marketing mix for many businesses. Brands are collaborating with influencers to reach out to their target audience in a more organic and authentic way. The UAE’s influencer market has grown significantly in recent years, and is expected to continue to grow in the future.